Why we need to implement inclusive design methods in our innovation process in order to create meaningful products for real people.

An illustration of a diverse group of people standing together looking at a smartphone.
An illustration of a diverse group of people standing together looking at a smartphone.
An illustration of a diverse group of people standing together looking at a smartphone.

One word that is sure to slip into conversations about inclusive design every now and then is the term ‘normal’. In the context of user experience, we use it to draw the line between interactions that seem common and those that rely on certain features like ones that support accessibility. Often, we hear it when talking about users of interest in distinction to so-called ‘edge cases’.

‘Normal’ is a term we rarely ever think about as it is so…


Due to COVID-19 we had to quickly change our qualitative research to a remote approach. Here is what we learned after 3 months.

Abstract Illustration of two people discussing a wireframe via video call.
Abstract Illustration of two people discussing a wireframe via video call.
Remote is the new research.

User validation is vital when launching new and improved features or products. On location UX labs were one of our go-to-methods to ensure intuitive and successful customer facing products.

Due to COVID-19 we had to pivot to a remote approach in a fairly short amount of time. It required adapting our methods, tools and communication. It also meant tackling a completely new set of challenges and problems.

In this article we would like to share our experiences with remote UX labs, our approach, the problems we faced and what we’ve learned thus far.

Our experiences are based on three test…


Becoming a customer-obsessed tech company is the blueprint mission.

Part 3: Our Methodology

A layered illustration emphasizing the Methods as the upper layer.
A layered illustration emphasizing the Methods as the upper layer.
Methods — established standards.

Part 1 and part 2 of the Digital Innovation as a Service-series (DIaaS) explained our mindset and framework. Though these elements are very important to excel in customer experience, we also need hands-on methods and techniques to actually apply that mindset and framework.

As designers, it is our position to make things work — not to reinvent the wheel. That is why we trust and build upon industry standards for research, ideation, prototyping and testing. Our methodology follows the principles of Design Thinking and lean frameworks. …


Here is how DAYONE and our Digital Innovation as a Service make it happen.

Our framework for contextual experiments

A layered illustration with the framework highlighted as the second layer
A layered illustration with the framework highlighted as the second layer
Framework — the setting for contextual creation

DAYONE and Digital Innovation as a Service

The first part of the Digital Innovation as a Service-series (DIaaS) explained our mindset, how we see partnerships with clients and our understanding of customer experience excellence. In this article we present our way to reach customer experience excellence. This framework is the heart of DIaaS and combines our mindset with lean principles and industry-standard methodologies.

Good design is proven design.

We believe good design is proven to solve real problems your customer faces. The more problems your product solves or the more impactful these problems are, the more value your business generates for customers. Good design thus drives customer experience excellence. But how can…


Here is how DAYONE and our Digital Innovation as a Service make it happen.

Illustration of a geometric grid lying flat
Illustration of a geometric grid lying flat
Mindset — the unshakeable basis

The lives customers lead, the way they interact with products and services, their expectations of a brand as well as their sense of time and quality have changed dramatically in the past decade. Customers live an on-demand lifestyle where they want everything right now, right here, made especially for me. Organisations that fail to identify these shifts and navigate through them accordingly will lose relevance in the market. Companies that do acknowledge these new realities face a challenge to thoroughly transform their businesses. Not only in a sense of organisational shifts from siloed structures to cross-functional ways of working, but…


Wer auf der Suche nach Unterstützung ist, um wirksame digitale Produkte und Services zu entwickeln, darf nicht länger nach einem Dienstleister als verlängerte Handwerksbank suchen. Ein Partner, der gemeinsam als Participator und Enabler im Co-Creation Modus arbeitet, muss das Beauftragungsziel sein.

Illustration of the work process of designers and strategists
Illustration of the work process of designers and strategists
Der transformative Weg zur kundenzentrierten Tech Company

Was bisher geschah: wir hatten für 2020 angedacht gemeinsam mit der TUI eine Masterclass auf dem OMR Festival zu veranstalten, um dabei über unsere bereits acht Monate andauernde Co-Creation in einem gemeinsam eröffneten Studio mit einem gemeinsam besetzten End2End Produkt- Team zu sprechen. Es sollten wertvolle Insights geteilt und Fragen beantwortet werden, um andere Unternehmen dabei zu ermutigen, neue organisatorische und kulturelle Wege für eine erfolgreiche Zukunft zu gehen. Denn nur so ist die effektive Entwicklung digitaler Produkte und Services möglich, die den Kunden wirkliche Mehrwerte bieten und damit Geschäftsmodelle nachhaltig absichern.

Dann kam bekanntlich alles anders — und wie…


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How we ran a virtual workshop to help a local startup

Author: Kasia Luczak

Time to adapt

In the last month, running a business that depends on movement of goods and on human contact has become a real challenge. Many companies reliant on logistics and operations have hard times in the current crisis, induced by COVID-19. It’s hard to argue who’s been most severely impacted by the lockdown we’re living through in the most part of Europe. In our home-town Berlin, we can easily observe a change that local restaurants, bars, hotels have to adhere to. …


Hi, we’re DAYONE, a studio for service & digital product design.

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We feel, that design isn’t a job description — but a mindset. We think, that an idea doesn’t just come from inspiration. But from asking questions. We believe, that a product isn’t a bunch of code. But an experience. And we trust, that you can pull things off without showing off. We know that one may have a creative thought — but only a team can make it happen. That’s why we work together. Experiment together. Stay curious together. Seek new perspectives together. Explore, evolve and enhance together. Because together, we can shape experiences meaningful to people.

So let’s Pre-think tomorrow — for experiences that matter.


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For the last four weeks we’ve used Snapchat to broadcast ourselves as an agency — and it’s been a challenge!

It’s pretty damn difficult to get followers

If you disregard your phone contacts then you’ll notice that Snapchat doesn’t connect with any of your social media accounts. You start out with no followers and are forced to build your Snapchat base organically.

The only way to acquire followers is to operate on a cross-promotional basis. You’ve probably noticed an increasing number of brands announcing their Snapchat presence on other forms of social media: “We are now on Snapchat or “Follow us on Snapchat!”. …


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Privat waren wir es schon vorher, doch seit vier Wochen sind wir auch als Agentur auf Snapchat vertreten – eine völlig andere Herausforderung.

Click here for the English version

Es ist verdammt kompliziert, überhaupt Follower zu bekommen

Snapchat kennt keine Freundes- oder Accountvorschläge, wenn man mal vom Telefonbuch absieht. Abgesehen davon hat man als Brand keinen organischen Freundeskreis für einen Kickstart, man hat Follower.

Der einzige Weg um Follower zu erhalten, ist es, Cross-Promo zu betreiben. Vermutlich ist es Dir selbst schon des Öfteren aufgefallen, dass mehr und mehr Marken auf anderen sozialen Netzwerken oder gar in eigenen Artikeln (wie „In eigener Sache: Wir sind jetzt auch auf Snapchat“) für neu erschlossenes Territorium werben. …

DAYONE

A studio for service and digital product design www.dayone.de/en

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